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What is Graphic Design?

If you had to make a list of some of the most invaluable resources that small businesses in particular have available to them, digital marketing would undoubtedly be right at the top.

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Graphic design is the process of utilizing visual elements to convey a message, brand, or idea. Graphic design is everywhere around us, so much so that we may not even notice it at times. From movie posters and company logos to brochures and advertisements, graphic design plays a pivotal role in our everyday lives. 

Why Does Graphic Design Matter?

When you think of a popular business such as Nike, McDonald’s, or even Disney, you can likely recall the colors and logos associated with the brands. This means that not only is their branding effective, but it is also relevant to their intended and target audiences. 

With any business, brand, product, or idea, you often only have one opportunity to make a positive and lasting impression, especially if you are promoting a said product or attempting to garner sales. Without a professional, modern, and visually appealing design, it will become difficult to make your mark in an increasingly competitive marketplace. 

Great graphic design goes a long way. Being able to recall the logo of McDonald’s, Starbucks, and Apple all demonstrate the power of great design. The right graphic design elements can ultimately mean the difference between success and falling short of your own expectations in any market or industry. 

How Does Graphic Design Differ From Branding?

Branding is the process of using specific color palettes, visual elements, and graphic design in conjunction to create an image for a business or brand. Graphic design, on the other hand, is the actual act of using a variety of methods, standards, and principles to place graphic elements, colors, and designs together with one another.

For instance, graphic design is used to create a logo for a business or a brand, but it is not branding itself. Branding is the thought process of creating visual elements to convey a message or to shape the view and impression someone has of a brand, business, or individual product. 

Common types of graphic design projects include:

  • Logo design
  • Banner and advertisement design
  • Poster design
  • Brochure design
  • Pamphlet / stationery design
  • Letterheads
  • Website design (frontend)

How MyDigiHost Can Help With Graphic Design

If you are struggling to create a winning logo for your business or if you are in the process of redesigning your website and online presence, MyDigiHost can help. MyDigiHost offers graphic design services to help clients ensure their business and brand appear relevant, modern, and professional at all times.

MyDigiHost will work with you to determine what type of graphic design you need for your business based on your goals, current marketing strategies, and intended target audience. Whether you want to revamp your logo and update it to appear more chic and interesting or if you want to print a brochure to spread the word about your brand locally, MyDigiHost is here to help.

Are you looking for help with your next graphic design project? Look no further than MyDigiHost. Contact us to learn more about our graphic design services and to get your quote today. 

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