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Any small business owner who wants to get ahead of the competition and secure an advantage in the highly competitive market today needs to have all their ducks in a row. Making a list of some of the most invaluable resources available is a great place to start, but the one thing that should undoubtedly be on that list, and possibly at the very top, is digital marketing. It is a digital age we live in and any business, no matter their size or market niche, that does not embrace automation, digitalization, and technology is going to get left behind. Good digital marketing is the make-or-break point for many businesses today.