What is PPC (pay-per click)?
PPC is an acronym short for pay-per-click ads. If you own or manage a business of nearly any type, you can benefit from PPC ads. The beauty of PPC ads is you strictly pay for the views your ads receive. This means if your PPC ads receive only a couple clicks, you won’t pay much. However, most PPC ads receive a considerable number of clicks as they are presented in a strategic manner and also prove relevant to those who demonstrate an interest in the product or service provided by your business. In short, PPC ads zero in on those who are likely to need or desire your business’s specific value offering.
PPC ads are prominently featured on search engine results pages (SERPs) and other sites to maximize views when web searches are conducted. In fact, some PPC ads are nearly indistinguishable from search engine results, a strategy that increases the likelihood of web searchers clicking the PPC ad and checking out your company’s website or another component of your online footprint.